🏁 What high-net-worth investors need to know before treating Ferraris, McLarens, and GT3s as alternative assets.
You've made it. The company exit closed. The equity plan hit. The liquidity is real, and so is the voice in your head saying:
“It’s time.”
Time for the Ferrari 812 Competizione. Or the McLaren 765LT. Or that Lamborghini STO you've had bookmarked for years. You’ve watched the YouTube reviews. You’ve followed the auction results. You’ve heard people say these aren’t just cars, they’re assets.
And maybe… an investment.
But are they?
At VIP Wealth Advisors, we work with entrepreneurs, tech executives, and business owners who've earned the right to enjoy what they've built but still want to make wise, intentional choices with their capital. So before you take delivery, let's look under the hood of the exotic car market and ask:
Is this a legitimate alternative investment? Or a lifestyle indulgence dressed in resale potential?
This isn't about saying no to the dream — it's about making sure you're driving it with your eyes wide open.
If you're buying a car, even a high-end one, chances are it will lose value over time. Most new cars shed 15–25% of their value within the first year, and standard luxury cars are no exception.
But there's a growing class of vehicles that break this rule: investment-grade exotic and hypercars.
We’re talking:
These cars aren’t just expensive, they're rare, historic, and emotionally magnetic. And when handled correctly, they've historically appreciated more than gold, art, and even the S&P 500 in certain years.
Let's turn to the data.
Knight Frank’s 2024 Luxury Investment Index:
So yes, select exotic cars have outperformed traditional inflation hedges and even public markets over multi-year timeframes. But these returns aren't available to everyone. And not every exotic qualifies.
Low production numbers are key. Cars like the Ferrari Monza SP2 or Porsche 911 S/T are made in batches of 499 to 1,000 units, creating long-term supply constraints.
Ferrari, Porsche, McLaren, Bugatti — these are blue-chip brands with collector loyalty and deep global demand.
Motorsport ties or tech breakthroughs (hybrid hypercars like the 918 Spyder) tend to increase long-term desirability.
Analog, manual, and V12-powered exotics are being phased out, which boosts the value of "last of their kind" models like:
Low miles, rare specs, original paint, full documentation, and no history of being “flipped” make a huge difference.
This is the part most YouTubers don’t tell you.
The cars that actually appreciate? They’re usually allocated, not sold.
If you want a Ferrari 812 Competizione, you can’t just wire in $700K. You need:
Porsche is similar. Buyers are often told:
“Buy a Cayenne or Panamera first. Maybe a 911 GTS. Then we’ll consider you for a GT3 or RS allocation.”
❗️ The result? First-time buyers are often left with standard production cars that depreciate. Veteran clients get the appreciating assets.
So, what do we tell clients?
Here's how I frame it in real financial planning terms:
Unless the car is legitimately used in a business, there's no depreciation or write-off. Most HNW clients buying a Ferrari SF90 can't claim it on their taxes.
❗️ Even then, Section 179 and bonus depreciation have vehicle limits, and the car must exceed 6,000 pounds GVWR even to qualify (think G-Wagon or Urus — not a McLaren 720S).
Just like accumulating real estate or private equity, think in stages.
This is a 10+ year game — not a quick flip.
Timeframe: 5 Years
Now let's deduct the holding costs:
If the IRS deems the gain from the sale of a personal-use collectible:
Then your after-tax net gain would be:
📉 $115,000 – $56,000 = $59,000
The IRS views gain as gross sale price minus adjusted basis, and carrying costs like insurance and storage do not adjust basis unless the car is a business-use capital asset.
But what if you bought a Ferrari Roma instead? That $275K car might be worth $200K or less in 5 years. And that's before insurance and storage.
Sometimes, clients just want a car they love. And that’s okay as long as we frame it honestly.
When I ask:
“Is this a passion purchase or an investment?”
The honest answer is usually:
“Both... but really, I just want to drive something incredible.”
That’s fair. It’s your money. But don’t confuse yield on joy with investment yield.
In planning, we often:
If you're a high-income professional, tech executive, or business owner with excess capital, the right exotic car can be a viable piece of an alternative investment strategy.
But only if:
And if it turns out it doesn’t appreciate? At least you got to live out a dream on the road to "enough."
At VIP Wealth Advisors, we believe wealth is about more than just numbers. It’s about aligning your capital with your passions and purpose.
So yes, we’ll run the numbers. But we’ll also help you decide:
Whether you’re aiming for a GT3 RS or a Bugatti Bolide, we’ll help you stay grounded even at 200 mph.
Want to discuss your dream garage and how it fits into your financial life?
At VIP Wealth Advisors, we help high-net-worth clients make big-ticket decisions with clarity—balancing lifestyle goals with long-term strategy. Whether it’s a GT3, an STO, or something even rarer, we’ll help you plan like an investor, not just a car enthusiast.
📅 Book Your VIP Planning Call